Product Design and Entrepreneurship

Bringing together innovation and enterprise

University of the Pacific’s new Bachelor of Science degree in Product Design and Entrepreneurship will empower you to bring your ideas to life by combining interdisciplinary coursework and hands-on experience. Created in response to the growing need for product developers and user experience (UX) designers, this program will teach you the design principles, market research tactics and technical skills needed to address real-world needs with user-centered products.

Pacific’s program fosters these fundamental skills while emphasizing critical thinking, storytelling, leadership and teamwork. This coordinated approach will prepare you to create an innovative design, effectively convey its value to potential stakeholders and lead a team in bringing it to fruition.

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UX design and product development jobs are in high demand in our highly tech-oriented economy. This program will prepare you for either field, as well as for related jobs in marketing, user research, project management and more.

Graduates of who earn Pacific’s product design degree can expect competitive salaries in the product and UX design fields. California is a hotspot for these careers, with salaries typically around 10% higher than the national average. Experts in these fields are especially sought after in Silicon Valley – not far from Pacific’s Stockton campus.

You will benefit from a comprehensive curriculum that encompasses entrepreneurship, design and leadership to prepare you for careers across a wide range of industries. You’ll also gain hands-on experience developing a product, app or solution in a capstone project.

Why product design and entrepreneurship?

Earning this degree will give you an early edge in an emerging job market:

Growing demand: The market for UX and product designers is projected to grow rapidly in coming years.

Competitive salaries: California is the ideal location to study this discipline, with salaries averaging around 10% higher than the rest of the nation.

Social and economic value: Graduates will be equipped to identify societal needs and problems and create user-oriented products to address them.

Interdisciplinary education

Pacific’s approach combines technical skills with an entrepreneurial perspective, with core courses in economics, design, business and mathematics. You’ll be able to personalize your experience with electives in communications, politics, psychology and more.

Physical or digital focus

Students choose between two tracks: physical design and manufacturing, and digital user experience and AI. Physical design includes track-specific courses in computer-aided design, materials and manufacturing. Digital user experience students will take classes in UX design, as well as app and web development.

Capstone project

Before graduating, you will develop a product, app or solution as part of a capstone course. You’ll be challenged to identify a market opportunity, brainstorm and create a prototype of your idea — calling on the diverse skill set you learned in the program. This practical experience will help you stand out among your peers when it’s time to enter the job market.